Why I’m Breaking Up With Wellness
(and what I’m choosing instead)
Let me just say it: I’m done with “wellness.”
Not your wellness. Not my wellness. Not our collective healing, liberation, or full-bodied joy.
But the industry. The branding. The algorithms. The manipulation.
The powdered adaptogens and $80 mushroom tinctures and weird promises that “this one hack” will fix your hormones, your productivity, your entire life.
I’ve been in the wellness world a long time—massage therapist, coach, guide, lifelong student of the nervous system, the psyche, the spirit, and the body. And I’ve seen what happens when we strip things back to what actually supports us.
I’ve seen what opens up when we stop outsourcing our authority and start building a life that actually reflects what we value.
But these days?
Wellness has been co-opted. Commodified. Turned into another patriarchal gold rush.
Here’s what I mean:
We’re told that if we just buy the right thing, follow the right plan, or try a little harder, we’ll finally feel better.
We’re told that if we’re still tired, anxious, bloated, burnt out, or overwhelmed—it must be our fault.
We must not be disciplined enough.
We must not want it badly enough.
We must not be doing it right.
Meanwhile, the real culprits—broken systems, inequity unsafe workplaces, harmful policies, toxic expectations, generational stress, underpaid caregiving, zero support for parents, exploitative capitalism—go completely unchecked.
So I’m calling it: I’m breaking up with wellness.
Because you don’t need another self-improvement project.
You need a life that actually supports your well-being.
You need a life that makes room for your real needs, real energy, and real values.
You need enough clarity and capacity to make the changes you’ve been longing to make—not just in your routines, but in the world.
You need rhythms that reflect your real energy—not an idealized version of you who wakes up at 5am craving celery juice and cold plunges.
You need space to hear yourself think.
You need rest that counts, food that satisfies, and structures that serve you—not shame you.
That’s why I created Recalibrate.
It’s a 3-month process of realignment, structure, and support—for the woman who is high-achieving, high-functioning, but low-key fried.
The woman who’s craving something truer, and more meaningful than what she’s been sold.
It’s not a juice cleanse.
It’s not a reset challenge.
It’s not a shiny, neatly packaged glow-up.
It’s the real work of shifting your foundation so it holds you, not someone else's idea of success.
If you’re done with the noise, and ready to reroute your energy toward what actually matters—this might be your invitation.
Recalibrate is about clearing the clutter—physical, mental, emotional, and energetic—so you can hear what’s actually calling you.
It’s about tending to your real needs, not performative ones.
It’s about reclaiming the capacity to live in alignment with your values, so you can do the things you came here to do, without burning yourself to the ground in the process.
Because here’s the thing:
Wellness, as it’s currently marketed, keeps us spinning.
Always searching, always optimizing, always just a few steps away from “better.”
But the kind of wellness I care about?
It’s the kind that makes space for grief, for joy, for rest, for rage, for purpose.
It’s the kind that makes you more you, not less.
I’m not sure yet how to pull all of that into one word.
So yeah. I’m breaking up with wellness.
But I’m more devoted than ever to the women who’ve been mislead by it.
To the women who are ready to stop over-functioning for systems that never supported them.
To the women who know that true well-being isn’t something you buy—it’s something you build.
If that’s you, I’d love to walk alongside you this fall.
We’ll clear the noise.
We’ll recalibrate.
And we’ll rebuild something far more sustainable than a supplement stack.
👉 Read more + apply to Recalibrate here.
Warmly (and rebelliously),
Caitlin
PS: Don’t ask me yet what I’m going to do with my domain name…I haven’t made it that far 😹
